There are SEVEN core brand elements, which should be on all our communications and marketing work, where applicable. These include our logo, supergraphic, colours, fonts, icons, imagery and straplines.

Whether applied to a simple consultation document, a poster for an event, or a high-profile campaign, the brand allows enough flexibility to be used for anything from template-based artwork to highly creative bespoke campaigns. Each of the sections below provides a guide on how and where to use these elements and how they are applied. All seven of these elements must be applied to our assets that we create.