Modern communication goes beyond audience reach; it's about cultivating trust, fostering inclusivity, and ensuring messages truly resonate. Our training programs empower clients with the tools and strategies to create accessible, adaptive, and engaging communications. We focus on delivering practical, impactful solutions, from crafting compelling stories to navigating the ever-evolving digital landscape.

We provide tailored training to meet contemporary communication challenges, encompassing:

  • Develop compelling content designed for platforms like Instagram Reels, YouTube Shorts, and TikTok to optimise your social content.

  • Learn to use tools like Canva and branded templates to ensure visual brand consistency and impact.

  • Use desktop and mobile-friendly tools like Descript and CapCut to create professional-quality, engaging video content.

Beyond X: Evolving Digital Strategy to stay connected with our communities

As the role of councils on social platforms like X has diminished in recent times, followers no longer look to receive updates and links to press releases; they want entertaining yet authentic, organic social content. As a result, we’ve needed to focus on expanding our digital presence elsewhere to meet the increasing expectations of our residents and stakeholders for more dynamic content.

Platforms like Instagram, which offer a channel for storytelling and engagement, have played a pivotal role in cultivating an online community that seeks to stay informed on what’s happening in Hackney.

The Spotlight Programme

Inspired by the culture of regular workplace learning often seen in private sector communications agencies, we’ve created a series of workshops and training called the ‘Spotlights’ programme. A framework to assess strengths and weaknesses within a team and identify opportunities for upskilling, as well as staying on top of emerging trends and shifting best practices.

While rooted in Hackney’s journey over the past few years, creating audience-first communication that meets our Council’s strategic objectives, the programme offers scalable solutions that address the needs of local government organisations facing similar challenges.

An Invitation to learn together

We understand that the challenges we face are shared by many councils and organisations. By working together and sharing insights, we can collectively overcome the complexities of modern communication.

To find out more about what we can offer, click the get in touch button below.