We have updated the campaign look and messages based on ongoing community insight. Different assets can be downloaded based on your requirements. Messages have been split into four different themes. The themes include safety concerns (SC), vaccines not needed (VNN), religious concerns (RG) and key groups (KG). There are a total of 23 different message types (M1-23). Each item is labeled according to a theme and message type number. The channel / format is added after the theme and message type number. A messaging matrix with more detail can be downloaded here.