‘Why we get vaccinated’ updated campaign assets

Why we get vaccinated is a community engagement communications campaign, developed in partnership with underserved communities and health agencies across London. Supporting and facilitating an ongoing conversation to support improved understanding of the need for lifelong immunisations and behaviour change.

We are now in our second year, and have updated the campaign look and messages based on community insight and feedback. Below you will find various assets based on messaging we have updated from our insight. Messages have now been split into four different themes. The themes include safety concerns (SC), vaccines not needed (VNN), religious concerns (RG) and key groups (KG). There are a total of 23 different message types (M1-23).

The full messaging matrix with more detail can be downloaded here.
You can download the campaign toolkit here.
You can download the campaign guidelines here.

Each asset is labeled Why we get vaccinated (WWGV) followed by a theme code and message type number. This is followed by the channel / format name at the end.

For example a META advert will be named: WWVG (campaign name)-SC (Theme-Safety Concerns)-M1 (message 1)-facebook advert (channel)

Browse the assets below and click those you require. All assets apart from videos will open in a new tab as either a PDF or an image. You can right click to download to your chosen destination. Videos will normally download automatically.

If you would like to localise any of the assets below, please email whywevaccinate@hackney.gov.uk stating which variations you want and we will share a CANVA template link with you.