CORPORATE CAMPAIGN

Hackney Strategic plan

WORKING TOGETHER FOR A BETTER HACKNEY

The Council's four-year Strategic Plan details its main goals and challenges, structured around three strategic priorities. These priorities ensure the Strategic Plan influences Council service plans, performance management, partnership working, workforce strategies, and future planning.

Creative Brief

The design team were briefed to create a look and feel for the Strategic Plan and priorities with in. The priorities were grouped into 5 themes, each with a number of workstreams being delivered.

Our task was to design the report and create a set of assets for the overarching strategy and independent sub assets for each theme. The assets needed to adapt across various reports, presentations, social media, video and animations to help ensure the entire organisation understood their role in delivering the plan.

WORKING TOGETHER FOR A BETTER HACKNEY

Identity Elements

Colour Palette

The Hashtag

The Road sign

The Call to Arms

The Call to arms visuals use an illustration visual of an arm thrust into the air. A number of different scenarios can be created to evoke a sense of getting stuck in.

Whether it be to highlight the challenges the Council faces, provide job opportunities, create excitement about what is being built, or gather support to petition against central government decisions, the visuals create a rallying call to tell everyone how it is.

It’s simple, honest and gives a sense of coming together to build, unity, urgency and dynamic action. In some ways there’s no other way to say it, than how it is.

The Picket Sign

In the tradition of call to arms we can add additional graphics like placards to draw attention to campaigning issues, and other challenges like rental prices.