Training

Upskilling for Modern Communication

Effective communication is central to building connections within communities.

As traditional channels like television and print media become less dominant, public organisations must adapt to engage audiences where they are.

Digital platforms such as social media, YouTube, and targeted online advertising are now indispensable for fostering meaningful interactions with residents and stakeholders.

Why Training Matters

Modern communication is about more than reaching audiences—it’s about building trust, promoting inclusivity, and ensuring messages truly resonate.

Our training programmes equip organisations with the tools and strategies needed to create accessible, adaptive, and engaging communication approaches.

From crafting compelling stories to navigating the ever-evolving digital landscape, our focus is on delivering practical and impactful solutions.

We provide tailored training to address the challenges of today’s communication environment. Our key focus areas include:

  • Develop compelling content designed for platforms like Instagram Reels, YouTube Shorts, and TikTok.

  • Learn to use tools like Canva and branded templates to ensure visual consistency and impact.

  • Gain the skills to make your communications inclusive and compliant with accessibility standards.

  • Use tools like Descript and Clipchamp to create professional-quality, engaging video content.

  • Master platform-specific techniques to maximise reach and audience engagement.

Hackney as a Case Study

Hackney’s progress over the past few years illustrates the transformative power of strategic, audience-first communication. As a borough undergoing rapid change, we’ve adapted our strategies to meet evolving needs.

Platforms like Instagram have played a pivotal role in our success, offering a dynamic channel for storytelling and engagement—an example of what’s achievable with the right approach.

The Spotlight Programme: Sharing Success

Our Spotlight Programme embodies a collaborative approach to learning and sharing what works. Inspired by Hackney’s experiences, it serves as a framework for analysing best practices, staying ahead of trends, and driving continuous improvement.

While rooted in Hackney’s journey, the programme offers scalable solutions that address the needs of organisations facing similar challenges.

An Invitation to Learn Together

We understand that the challenges we face are shared by many councils and organisations. By working together and sharing insights, we can collectively overcome the complexities of modern communication.

Explore our training programmes to discover how we can help your organisation develop the skills and strategies to thrive in today’s communication landscape.