Hackney Design Studio were asked to work with multiple stakeholders and residents to create a relevant and meaningful brand, assets and set of guidelines for the programme.

The project's primary goal is to enhance the lives of King's Park Ward residents, particularly those in the Clapton and Kingsmead Estates, by encouraging social interaction, physical activity, and enjoyment. To foster a sense of ownership and involvement, the local community was actively engaged in the project's development. Focus groups with residents and community organisations led to the selection of "Moving Together" as the project's name.

The logo design, featuring interconnected Os, symbolises unity and community, and the chosen colors are vibrant yet tasteful. The Frutiger font, a modern sans serif typeface, complements the overall aesthetic. Images of the community were incorporated to ensure inclusivity. The team produced brand guidelines, which include print and social media templates and assets to help partners create their own branded content.