London Councils initiated a significant pan-London campaign, commissioning Hackney Design Studio with its creative development and execution. The primary objective of this initiative was to proactively inform all London boroughs about crucial upcoming electoral changes and to cultivate widespread awareness amongst their diverse populations. A key component of the project involved the creation of adaptable, localized campaign assets. These resources were specifically designed to be readily deployable by each individual borough, enabling them to effectively communicate the electoral updates to their specific communities while maintaining a cohesive overarching campaign identity. 

Furthermore, the project brief explicitly emphasised the critical importance of engaging young Londoners throughout the creative process. This mandate aimed to ensure that the campaign resonated authentically with this demographic, providing them with a genuine platform to contribute their perspectives and shape the messaging, thereby fostering a sense of ownership and encouraging their active participation in the democratic process.

The design team developed a visually appealing and easily identifiable brand identity, producing a comprehensive suite of materials tailored for both the general voting population and younger demographics. This involved the creation of distinct asset collections for each audience segment, featuring numerous message variations to ensure broad reach and resonance. 

The design elements encompassed a range of graphic styles and a carefully curated selection of images that reflected the diversity of both typical voters and young people. Recognising the importance of youth engagement, the design concepts specifically intended for younger audiences underwent rigorous testing through dedicated focus groups. The insights and feedback gathered from these sessions were then directly incorporated into the design process, leading to iterative refinements that enhanced the effectiveness and appeal of the final assets.